Crossroads (Co-Founder)
Pandemic passion project
During the pandemic lockdown, I co-founded and edited Crossroads, a digital magazine that became a vibrant platform for isolated creators. Over six months, we published 10 thematic issues featuring pandemic diaries from 12 countries, emerging artist spotlights, and essays on societal transformation - all produced remotely. I grew our Instagram community to 500+ followers through interactive quizzes and posts, while also managing our "Kutuhala" blog which was started in 2018 and later on merged with Crossroads that explored different types of quizzing content. I organized a virtual quiz on India which was well received. This passion project had plans of making it into a fully fledged ed-tech company but was stopped due to personal reasons. But this project holds a very dear place and gave me lots to learn and explore.
Gurutu (Founder)
I launched Gurutu as a passion project to explore storytelling through curated apparel while learning the ropes of e-commerce. This dropshipping platform isn’t just about selling shirts—it’s about weaving narratives into wearable art. From building the site to optimizing customer journeys, I handle everything: product selection, supplier coordination, and ensuring smooth operations. It’s been a hands-on crash course in digital retail—balancing creative vision with logistics, all while carving out a side income. Every sale is a step closer to mastering the craft of online business.